The Art of employee branding in Human Resourcing
W hat is employee branding? The concept of employee branding pertains to the way individuals who are employed or aspire to work for an organization perceive. Basically, it's the impression that current and prospective workers have about the company. Employee motivation and enthusiasm to refer people to the organization are high in businesses with a solid work culture (Cowart, 2023) . According to (Kunsman, 2023) employee branding is a crucial aspects of Human Resource Management that focuses on creating a positive image of the company through their employees. Following are some strategies and techniques used to effectively manage and enhance employee branding. 1) Define and communicate company values: Once Roy E. Disney denote the worth of knowing the company values, mission and vision as “It’s not hard to make decisions once you know what your values are”. As defined by (Presely, 2022) define and communicate core values are the clea...